Good Practice project presentation

MMC Kibla - the Good Practice project presentation organised by Slovenian Advertising Chamber - held on Thursday 13th november at 2 pm. The project has been prepared within SOZ by representatives of advertisers, agencies and media in cooperation with some external experts. It comprise a set of documents, primarily intended for establishing uniform professional standards for optimum operation and mutual understanding a all leves of the advertising triangle.

So far, Good Practice has included five documents, which were presented in Maribor for the first time:

Competitions for agency selection: Roman Berčon, president of SOZ administrative board, director of Votan Leo Burnett agency
Advertising brief: Urša Pučko, member of SZOA administrative board, Head of advertising and project director, Pristop agency
Evaluation of communication success and efficiency: Jure Velikonja, member of SOZ administrative board, Marketing director at SKB d.d.
Structure and evaluation of agency services:

Špela Levičnik Oblak, president of SZOA, Regional director of TBWA

CEE/Adriatic and Mirjana Lavrič Šulman, member of SOZ administrative

board, Executive director of Futura DDB agency
Copyright in advertising: Jaka Repanšek, MBA, BA Law, Republis