Reality Business. The Prediction Imperative, webinar with BridA

KIBLIX Webinar Series
January – February 2021

We are pleased to announce the next chapter of KIBLIX online seminars, a series of four online seminars and reading groups, moderated by curator and critic Irena Borić, in collaboration with various artists. The purpose of webinars is to create a space for joint reflection, discussion, and knowledge exchange. The content of all four meetings will be related to selected theoretical texts and practices of international artists. curators and cultural workers.

All meetings will be held through the online platform ZOOM (all links below). The language of the webinar will be adjusted according to the participants (Slovenian or English). The webinars are intended for a broad audience, and no prior knowledge is expected from the participants. We kindly recommend that participants read the proposed texts in advance (available in Slovene or English). We ask that you send an e-mail to to register your participation and the text. Registration is for informational purposes only and is not binding.

You are welcome to join us!

Reality Business. The Prediction Imperative

Webinar with BridA / Tom Kerševan, Sendi Mango, Jurij Pavlica

Tuesday, 9 February, at 6 p.m. @ZOOM

As part of this seminar, we will get acquainted with the artistic practice of the BridA collective. Their work is based on thinking about processes and roles in contemporary art, on the principle of artistic connection, and group work exploring the effects of internet culture and online social media on contemporary visual art. The discussion will be based on a text by philosopher Shoshanae Zuboff published in her book The Age of Surveillance Capitalism, in the chapter entitled The Reality Business. The Prediction Imperative author explains the connection between anticipation and supervisory capitalism. She says: „ Surveillance capitalists, therefore, must ask this: What forms of surplus enable the fabrication of prediction products that most reliably foretell the future? This question marks a critical turning point in the trial-and-error elaboration of surveillance capitalism. It crystallizes the second economic imperative - the prediction imperative – and reveals the intense pressure that it exerts on surveillance capitalist revenues.”

BridA /Tom Kerševan, Sendi Mango, Jurij Pavlica was founded in 1996 at the Academy of Fine Arts in Venice, where members completed their studies. Their work is based on thinking about processes and roles in a framework of contemporary art, on the principle of artistic connection and group action, on research and projects involving collaboration with various other artists, professionals, creators. They are characterized by engaged work in their place, numerous connections with research institutes and universities, successful performances abroad, and their own artist in residence program.



KiBela, space for art



Informal education

Accompanying art program


KiBar: cybernetic bar

Za:misel bookstore






Festival of Love 2008-2012

Days of Curiosity


Projects, Coproduction and International Cooperation

Current Projects


Past Projects

Subscribe to newsletters

Find us on:

E-Excellence Award 2008

MULTIMEDIJSKI CENTER KIBLA / Ulica kneza Koclja 9, 2000 Maribor, Slovenija, Evropa
telefon: 059 076 371 ali 059 076 372 / e-pošta: